Raleigh, NC—Substantial Media LLC, the publisher of Substantial Magazine, a Black-owned and operated digital content platform that amplifies the positive stories within Black and Brown communities and brings awareness to important issues affecting underrepresented groups on a local, state, and national level is growing its team and its network.
Substantial is pleased to announce that we have entered into a strategic partnership with Content Commanders to develop a robust content strategy and elevate our storytelling capabilities to further enhance our brand and our community.
As part of this partnership we are elated to welcome Shannon Baylor-Henderson, Chief Content Officer of Content Commanders to our Substantial family as a Strategic Advisor to Substantial Magazine.
“Substantial is on a mission to change the perception of the local black-owned and operated media market,” said Greg Hedgepeth, President and CEO of Substantial Media LLC. “We are a force to be reckoned with when our community is on one accord, with common goals and outcomes. I’m super excited to have the expertise of Shannon and her team of creatives helping us further showcase how Substantial we are as a company and as a community fighting for true change.”
“It’s very rare that someone is able to, so seamlessly, combine their life’s passion with their profession. This newfound relationship with Substantial Magazine is a unicorn opportunity for me,” said Shannon Baylor-Henderson, Chief Content Officer of Content Commanders. “It’s an honor to be associated with a platform that is committed to taking the small but powerful steps to get to the mighty and ground-shaking vision of informing and transforming the Black culture and spreading the news about the value we consistently add to the world.”
As part of this new partnership, Substantial will be launching a new medium to consume diverse content, featuring creators and authors across a number of sectors to include business, criminal justice, health, and public policy. The project is set to launch June 2021.
About Substantial Media LLC
Substantial Media LLC is a Black-owned and operated online subscription-based multimedia company that produces and publishes a wide range of digital media that educates, informs and empowers Black and Brown communities. We are substantial and the next generation of content creators. wearesubstantial.com
About Content Commanders
Content Commanders is a comprehensive content strategy and storytelling company that guides brands on how to add more power, perspective, and personality to their digital, print, and social messages. We are a Black-owned and operated company headquartered in Elizabeth City, NC. You can learn more about Content Commanders and what we do by visiting contentcommanders.com