Our Initiatives

It is through our community connections and engagement that we build strong relationships with our Substantial brand and further develop trust within our community. Through a number of branded events and partnerships with local non-profits, universities, community colleges, and local government we find meaningful ways to give back and serve within the very communities we wish to amplify and elevate.

bg_31

THE BLACK LENS SYMPOSIUM

The Black Lens Symposium: “I AM therefore We ARE” kicks off Black History Month by creating a space where we celebrated our history and empowered every person in the room to find unique ways to continue to write it.

The symposium is a series of panel conversations around black duality, black centricity, black history, black reciprocity and the future of being black in America.

bg_13

SUBSTANTIAL AWARDS

THERE IS NOTHING MINOR ABOUT BEING THE MINORITY

The Substantial Awards aims to recognize the success and vitality of the minority community. This unique annual awards program has been established specifically to acknowledge, encourage and celebrate excellence amongst the minority community by giving them the opportunity to gain valuable exposure and well-deserved recognition for their work in business and community.

bg_1

SUBSTANTIAL CONVERSATIONS

The Substantial Conversation series is a chance for us here at Substantial to step outside the box of written content and present our stories through podcasts and video.

Throughout the next phase of Substantial magazine, we will bring you compelling and thought-provoking conversations with some of North Carolina’s most Substantial business and community leaders.

bg_18

SUBSTANTIAL U

DARE TO BE DIFFERENT, LIVE TO BE AMAZING, INSPIRE TO BE GREAT

Originally established to focus on motivated, and highly talented minority student leaders, who are making a statement on their college and university campuses. Substantial U, now looks to motivate all youth and speak life and purpose into their existence.

Substantial U dares our youth to be different, demands they live to be amazing, and aspire to be great. Substantial wants our minority youth to be “next to change the world.”

brandstudio

The Substantial Brand Studio

We believe a great brand makes you feel something. It’s a lasting impression that makes you want to learn more, buy a product or service, and engage.

The Substantial Brand Studio was created to help our clients big and small foster this feeling and develop a brand that is nothing less than Substantial in the eyes of their target audience.