Food is often a medium for connecting family and friends. In the South, comfort food is a staple. We caught up with Jamerus Payton, Co-owner of Carolina Chicken & Waffles to talk about the business of family and food.
Tell us a little about yourself, who is Jamerus Payton?
Born and raised in Greenville, NC, I am the Co-Owner of Carolina Chicken & Waffles, an independently family-owned and operated restaurant that specializes in family famous chicken, waffles, homemade lemonade and more.
What made you want to start your own business?
My family and I have always come together over good food. We saw an opportunity to bring people together over unique, southern cuisine – our family’s famous chicken and waffles.
Did you find it hard as an MWBE to break into the industry/market?
No. Even before working with Ferdinand and the Minority Business Roundtable to obtain our MWBE certification, the entire community of Greenville and surrounding areas welcomed us into their different communities.
What’s one thing you would tell your younger self about starting a business and measuring success?
Pay more attention when Mom’s cooking in the kitchen! Embrace every opportunity in life as an opportunity to learn and become more informed. Lastly, do the stuff that works and stop doing the stuff that does not work.
What are you most proud of as it relates to being an MWBE business owner and operator?
Working with, serving, and inspiring other like-minded individuals and their families to create value for themselves and their communities through business ownership and collaboration.
How can people get in contact with you?