About Us

Substantial is an online subscription-based platform based in North Carolina, birthed out of the Eastern NC area. We develop multi-channel content focused on amplifying positive stories within the Black community while raising awareness regarding relevant issues that affect our community at the local, state, and national levels.

The Substantial Media platform strikes a balance between inspiration and information, traditional and digital, community, and family. Through photography, journalism, radio, podcasts, public television, and social media we achieve our mission of showcasing to the world just how Substantial our communities are.

Substantial also looks to create a medium where creativity runs free. We want our contributors to tell their stories and the stories of others through mass media that has our best interests at heart.

Understanding the definition of the word Substantial is what gives us motivation and inspires us to continue this work. Of considerable importance, size, or worth. Strongly built and made. Important in material or social terms; wealthy. Concerning the essentials of something, real and tangible rather than imaginary. This one word “Substantial” sums up who we are as a Black community and we exist to ensure the world knows. Our motto simply stated: “We are substantial and so is our purpose.”

Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history.” ~ Carter G. Woodson

Our Vision

To educate, inform, and empower those within the Black community to live out their full potential and purpose. To bring awareness and share with the world that which we’ve always known, that We Are Substantial and so are our stories, our communities, our businesses, our lives, and everything about us.

Our Mission

Substantial Magazine looks to strike a balance between inspiration and information, traditional and digital, community, and the private sector, through our creative concepts, photography and the written word, we celebrate the stories of the minority community. We also look to bring awareness to important issues affecting our communities on a local, state, and national level, while serving as a training ground for the next generation of multicultural leaders and media professionals.

Learn more about our initiatives 

Substantial is a proud member/participant of:

Meta Branded Content Project
Meta Branded Content Project


The Black-Owned Media Equity And Sustainability Institute


The UNC Hussman School of Journalism and Media’s Center for Innovation and Sustainability in Local Media (CISLM) – Fifth Table Stakes Cohort


The National Association of Black Journalist- Raleigh-Durham
The National Association of Black Journalist- Raleigh-Durham